Technology partnerships are everywhere- even when it comes to mobility!

This weekend during a quick city break to Palermo, Sicily, I (finally) tried an e-scooter for the first time. First of all, it was a bit of a thrill zooming through the city streets, but I was also excited to see the benefit of an integration partnership in action!

In Palermo, there are so many scooter providers available- Dott, Helbiz, Bird and Lime- why did I end up choosing Lime ?

First of all, I wasn’t planning on bothering with scooters at all- If I had been interested in one of the other companies, I would have needed to download the app, register an account, set up payment, and THEN start a ride. For an application I'm only going to use while traveling, it's not worth the hassle- I'd rather walk.

However, Uber is an app I already use regularly for taxis. Within my regular Uber app, I was able to quickly find a scooter, unlock it and go- it was just as easy (or even more) as getting a cab!

After trying it once, it became my preferred way of getting around town, and I will definitely use it again in other cities. Via their partnership (and a particularly stellar integration), Lime gained a new customer, advocate, and additional revenue over the last couple of days without any additional marketing budget or even the consideration of any competitors. 🌟

I’m also not a Lime loyalist- the sole factor of my choice (rather than price, quality, experience, availability) is the fact that I can access a scooter through an app already on my phone.

Conclusion? A smooth integration flow can make a huge difference in customer acquisition, not to mention experience. Integrations can be a driver and the decision factor for new customers, who may have not even considered using your product at all.

This doesn’t just apply to individual users like me- the ease of integration with critical tools can heavily impact buying decisions all the way up to enterprise software decisions.

What integrations are important to you?

If you’re thinking about your technology integrations strategy, and which companies would make the most successful partners, reach out to Partnership Advisory. We can help you find the right partners!