We build and scale partner ecosystems that drive actual revenue—combining smart strategy, hands-on execution, and access to top talent
We help companies build and scale their partnership revenue engines with proven industry experience. From strategic planning and program design to partner recruitment and selection, our expertise will help you to unlock the potential for accelerated success in the global market.
Our experience spans through small startups to multi-national corporations, and can be tailored to fit your needs.
Our Services
We are dedicated to meeting our customers where they are based on three main pillars. We then engage in a variety of formats including workshops, short or long term projects and fractional leadership.
Strategy
We help you define your partner strategy based on where you are and where you want to go. We look at your business maturity, partner fit, timing, and internal readiness to make sure your program is built for success from day one.
What’s included:
Partnership maturity assessment
Ideal partner profiling
Prioritization roadmap (what to focus on, when, and why)
Internal readiness evaluation
Go-to-market partner strategy
Great for companies who want to get partnerships right the first time—or refocus after a shaky start.
Hands-On Execution
We roll up our sleeves and become part of your team, helping you execute the partnership strategy hands-on. From recruiting and onboarding partners to managing relationships and workflows—we’re in it with you.
What’s included:
Partner outreach & recruitment
Deal negotiation and enablement
Program design & partner operations
Co-selling and co-marketing execution
Day-to-day partner relationship management
Best for teams needing expert execution without hiring an additional full-time headcount.
Talent & Recruitment
We help you design, hire, and onboard the right in-house partnership talent. Whether you're making your first hire or scaling a team, we provide the expertise and network to get it right.
What’s included:
Role scoping based on your goals and partner strategy
End-to-end candidate search and vetting
Interview and evaluation support
Onboarding and role ramp-up planning
Strategic oversight and coaching to set hires up for success
Perfect for companies ready to invest in long-term partnership capacity.
Flexible Engagement Options
You can engage us for one pillar—or all three. They’re designed to work together, but each one also delivers standalone value.
Client Testimonial
Anne-Laure Chaumeil, Lefebve-Sarrut
“Working with Partnership Advisory has been transformative in expanding our indirect sales channel across Europe. As a multinational company, we needed a partner who understood our unique challenges and could seamlessly integrate with our team. From day one, they took a hands-on approach, working closely with our international teams to tailor the strategy to our needs and goals.
Their expertise in building and optimizing indirect sales channels was evident as they embedded themselves within our team, offering practical guidance and support throughout the process.
I highly recommend Partnership Advisory for any organization looking to scale an indirect channel model.”
Our Expertise
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Partnership Strategy
Opportunity evaluation
Ideal partner profile
Market positioning
Partner roadmap
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Operations
Cross departmental processes
Budget & resource planning
Tooling strategy and selection
Capacity planning
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Program Design
Partner value proposition
Partner agreements
Rewards & Commissions
Partner lifecycle & process design
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Technology & Integrations
Marketplace & integrations strategy
Roadmap prioritisation
Technology partner advisory
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People
Partner team recruitment
Compensation plans
Targets & projections
Coaching
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Execution & Advisory
Partner outreach
Roadmap execution
Program guidance & advisory
Free Partnerships Introductory Call
Seeking ways to enhance your partnership efforts, but don’t know where to start? Reach out to us for a complimentary consultation. During a 30 minute introductory call, we'll share our initial impressions and offer suggestions on how to jumpstart your company's partnerships.
