How partnerships can improve customer success metrics

We all know Partnerships loves sales. But what about Partnerships and Customer Success? This is a relationship that often gets less attention, but has the potential for so many benefits for both sides!

DID YOU KNOW?
Partnerships can have a major impact on customer satisfaction and retention. Partners involvement can result in 30% less churn (thanks Crossbeam and Freshworks for this data) Partners can also help customers who are struggling get back on track, and customers who use a partner in implementation often are healthier and have a better experience. Need I say more?!

Customers are also a treasure chest of insight for partner teams. You can learn a lot from listening to your customers needs & struggles, and use them to optimise your partner strategy and grow your partner network- not to mention referrals to drive additional revenue!

What do you think? How can CS and Partnerships help each other more? What are we missing?

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If you’d like more insight into how your customer success team can benefit from partnerships, reach out to one of our partnership consultants to learn how.